Sidera Networks Announces New Vice President of Marketing

New York, NY – March 05, 2012— Sidera Networks, the premier provider of tailored fiber optic-based network solutions, is pleased to announce the appointment of Joe Cumello to the position of Vice President of Marketing.

Cumello brings nearly 20 years of telecom and enterprise network marketing experience to the Sidera team. At Sidera Networks, Joe will be responsible for managing all marketing functions.

Cumello’s most recent position was as VP of Marketing at SafeNet, an information security company. While there, he was responsible for leading SafeNet’s product marketing and field marketing initiatives. Managing a team of over 30 people, Joe oversaw the launch of SafeNet’s cloud security and new data encryption products, drove increased discipline and methodology behind SafeNet’s sales enablement efforts, and increased the qualified lead flow into the sales funnel.

Prior to his position with SafeNet, Cumello worked eight years for Ciena as Sr. Director of Global Marketing. There, he focused on the development of next generation optical and Ethernet services and accompanying marketing plans to support and grow Ciena’s service provider partners. He also oversaw Ciena’s industry and regional marketing efforts targeting the telecom, wireless backhaul, financial services, healthcare, and government markets across North America. Latin America, Europe, and Asia.

Other positions held by Cumello include Director of Corporate Communications for Celox Networks a maker of IP service switches, and Manager of Marketing for Visual Networks, which developed service management platforms for both enterprises and telecom network operators. Cumello holds a BA in English from University of Maryland College Park.

“It is an exciting time to join Sidera Networks,” comments Cumello. “Bandwidth intensive, mission critical applications are driving customers to look at fiber-based network solutions across key verticals such as financial services, healthcare, legal, government, and more. Now is the ideal time to aggressively bring to market our unique value proposition as the trusted provider of diverse and tailored fiber-based network solutions for customers.”

For more information about Sidera and its industry leading network solutions, visit or follow Sidera on Twitter @sideranetworks.

About Sidera Networks 
Sidera Networks, LLC, is the premier provider of tailored, high capacity communications services to carrier and enterprise customers. Sidera Networks offers a comprehensive suite of facilities-based services including: Ethernet, SONET, Wavelength, Dark Fiber, Internet Access, Colocation and more. With a fiber optic network leveraging unique rights-of-way that delivers connectivity to the major metropolitan areas from Maine to Virginia and out to Chicago, as well as access to Toronto and London, Sidera is committed to delivering cost-effective, custom solutions coupled with superior industry expertise, service and support.